Tyahn Emerald Jenifer
Radford University – Radford, VA
B.S. in Communication | Concentration: Public Relations | Marketing
May 2019
Exceptional communicator and storyteller with a diverse professional background. An organized critical thinker who thrives in fast-paced and dynamic environments. Maintaining a curious and energetic attitude while working and growing to become an effective and highly skilled marketing professional.
March 2019 - May 2019
Google Ad Grants Online Marketing Challenge Participant
Radford University Davis College of Business and Economics - Radford, Virginia
Recognized globally as a Google Ads Top Marketer
Partnered with a non-profit organization to design comprehensive digital marketing ads using Google AdWords and Google Analytics
Using a budget of $10,000, successfully increased the digital presence of our client organization by creating multiple Google Ads campaigns run over the course of 4 weeks and beyond
January 2019 - May 2019
Public Relations Intern
Eddy Alexander Agency - Roanoke, Virginia
Produced compelling and accurate content such as news releases, fact sheets, media message houses and creative copy
Generated print, web and social media content for various clients in IT, manufacturing, higher education, and economic development sectors
Monitored and tracked media coverage for our agency and clients
May 2018- July 2018
Marketing Intern
Radford University Office of Alumni Relations - Radford, Virginia
Gained continued experience with the social media landscape through daily analysis, research and content creation on social networking sites (Facebook, Instagram, LinkedIn) for the Office of Alumni Relations
Assisted with online outreach and promotion of various Alumni events
Played a key role in building relationships with freshman students and their alumni families during New Student Orientation
August 2014- May 2018
Student Leadership Consultant (Student Organization Assistance & Resources Office)
Radford University Department of Student Life - Radford, Virginia
Co-managed the SOAR social media accounts (Twitter, Snapchat, Facebook, Instagram) by developing engaging & creative content to encourage student participation and attendance of campus events
Assisted in the planning, set up and management of major campus events such as the biannual Club Fair which draws thousands of students, over 2oo campus organizations and many businesses from the local community
Performed daily administrative tasks in support of the Department of Student Life team to increase campus and community engagement
August 2014- May 2015
Media Lab & production Assistant
Radford University Center for Innovative Teaching & Learning – Radford, Virginia
Gained proficiency in photography and cinematography
Acquired knowledge in the usage of media editing programs such as Adobe Creative Suite and
Final Cut Pro
Assisted in the set-up of lighting, audio equipment and cameras for media projects
Produced my own special "mini" media projects and short films
January 2014- August 2015
News Writer
The Tartan, Student Newspaper - Radford, Virginia
Wrote weekly news articles involving campus and community happenings, including campus policy changes, high profile guest speakers and environmental affairs
First written article was published on the front page
Knowledge and proficiency of AP Style Writing
2019
Certifications
HubSpot Content Marketing
Google Analytics Individual Qualification
HubSpot Email Marketing
Google Ads Search